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Online Searches Precipitate Offline Buying
A recently released conScore research study confirms the importance of search influence of offline buying. 63% of searchers completed a purchase in offline retail stores following their search activity, while 25 percent of searchers purchased and item directly related to their query, with more than 1/3 of them buying online. The study reflects the searching behavior of 83 million Americans who conducted more than 552 million searches in 2005 in the categories analyzed using one or more of the 24 leading search engines.
Source: MediaPost