Recommended Reading

Last week I started reading a book called Radically Transparent by Andy Beal and Dr. Judy Strauss. The premise of the book is the Monitoring and Management of Online Reputations, from the individual to the Corporate Image. I may only be a few chapters in so far but the content is great so far. It references a number of Case Studies of well known Online brand issues related to social and viral marketing. While so far it has mainly focused on concepts and not actionable items (again I’m only a few chapters in), I expect to get to the meat of the book soon. I’ll report back once I’ve finished but so far it is headed in the right direction.

Ryan Canton
The Canton Agency